Please use this identifier to cite or link to this item:
https://dspace.udpu.edu.ua/handle/123456789/11297
Title: | Marketing strategic management of universities |
Authors: | Ящук, Тетяна Анатоліївна |
Keywords: | higher education marketing strategy educational services marketing complex |
Issue Date: | 16-Oct-2019 |
Publisher: | Kiev: NАU |
Citation: | Yashchuk T. A. Marketing strategic management of universities. Modern problems of economy: materials of the IX International scientific and practical conference, October 16, 2019 y. Kiev: NАU, 2019. P. 198-199. |
Series/Report no.: | UDC;338.242 |
Abstract: | In an ever-changing competitive environment, the issue of continuous improvement in the management of marketing activities is of particular importance. The use of marketing concepts in higher education institutions indicates that there is a transition from traditional marketing to human factor-oriented marketing, new educational services are being developed to meet the individualized needs of customers, the interests of the university, and society. |
URI: | https://dspace.udpu.edu.ua/handle/123456789/11297 |
Appears in Collections: | Інститут економіки та бізнес-освіти |
Files in This Item:
File | Description | Size | Format | |
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Конференция .сборник_2019 конец.pdf | 519,85 kB | Adobe PDF | View/Open |
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