FORMATION OF SUSTAINABLE TOURISM DEVELOPMENT STRATEGY OF THE REGIONS OF UKRAINE

Abstract

The article deals with the theoretical and methodological principles of sustainable tourism development in the region and substantiation of directions of increasing its efficiency and functioning in the conditions of economic management. It is proved that not every region can be considered tourist, because every tourist region of our country has its own set of specific characteristics and problems of its development. They differ in economic, natural, socio-political, demographic and other factors. Accordingly, their clear distribution on specific features will allow to develop bases of territory marketing and to formulate effective approaches to territorial positioning and formation of tourist region image.