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Title: Analysis of the macro environment for forming the pricing policy of the enterprise
Authors: Демченко, Тетяна Анатоліївна
Keywords: internal and external factors.
enterprise policy
Issue Date: Oct-2023
Publisher: ProConferenceOrg in conjunction with Sergeieva&Co. Germany
Citation: Demchenko T. A. Analysis of the macro environment for forming the pricing policy of the enterprise. International scientific conference «Technique and technology of the future 2023» (October 20, 2023). ProConferenceOrg in conjunction with Sergeieva&Co. Germany. 2023. P.55-57.
Series/Report no.: UDC 658:005.5;
Abstract: The article substantiates the importance of analyzing macro-environments for forming the pricing policy of an enterprise. For an enterprise in the field of healthcare, it is possible to analyze the macro environment using marketing monitoring, using specific stages of its implementation. What is important is that generalizing the development of optimal pricing policies in healthcare requires a systematic approach that combines economic, social and medical aspects. A detailed study of the costs of providing health care services, including personnel, equipment, drugs and infrastructure, is an important step in determining the optimal pricing policy. Constant work to improve the pricing system for medical services is an important component in improving the accessibility and quality of medical care for the population. This will help ensure rational use of resources, efficient financing and incentives for quality health service delivery.
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Appears in Collections:Інститут економіки та бізнес-освіти

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