Main aspects of use marketing on the «B2B» market

Гарматюк, Олена Валентинівна; Гуменюк, Алла Валеріївна

dc.contributor.author	Гарматюк, Олена Валентинівна
dc.contributor.author	Гуменюк, Алла Валеріївна
dc.date.accessioned	2023-09-13T10:17:24Z
dc.date.available	2023-09-13T10:17:24Z
dc.date.issued	2022-11
dc.identifier.citation	Humeniuk A., Garmatiuk O. Main aspects of use marketing on the «B2B» market Modern engineering and innovative technologies. 2022. Issue 23. Part 2. P. 47-51.	uk_UA
dc.identifier.issn	2567-5273
dc.identifier.uri	https://dspace.udpu.edu.ua/handle/123456789/15504
dc.description	https://www.moderntechno.de/index.php/meit/issue/view/meit23-02/meit23-02	uk_UA
dc.description.abstract	Features of the «B2B»market «dictate» their conditions of use of marketing tools. Orientation to the client, technical complexity of the product, interdependence of the buyer and the seller - all this makes the use of marketing tools specific. The article defines that the B2B market is a special business environment, this situation is connected with the fact that the mechanism of decision making on the B2B market is considered rational.	uk_UA
dc.publisher	Sergeieva&Co	uk_UA
dc.relation.ispartofseries	Issue 23. Part 2. P;
dc.subject	B2B sector	uk_UA
dc.subject	B2B market	uk_UA
dc.subject	promotion	uk_UA
dc.subject	ndustrial enterprises	uk_UA
dc.subject	В2B marketing system	uk_UA
dc.subject	marketing tools	uk_UA
dc.title	Main aspects of use marketing on the «B2B» market	uk_UA
dc.type	Article	uk_UA