Abstract:
The article substantiates the importance of analyzing macro-environments for forming the pricing policy of an enterprise. For an enterprise in the field of healthcare, it is possible to analyze the macro environment using marketing monitoring, using specific stages of its implementation. What is important is that generalizing the development of optimal pricing policies in healthcare requires a systematic approach that combines economic, social and medical aspects. A detailed study of the costs of providing health care services, including personnel, equipment, drugs and infrastructure, is an important step in determining the optimal pricing policy. Constant work to improve the pricing system for medical services is an important component in improving the accessibility and quality of medical care for the population. This will help ensure rational use of resources, efficient financing and incentives for quality health service delivery.
