Abstract:
The article is devoted to the study of the development of eco-innovations in the hospitality industry. It is proved that the greening of production activities at hospitality industry enterprises will not only contribute to improving the quality of life of the population, effective integration into the local regional ecosystem, but also serve as a source of competitive advantage. It is substantiated that in order to restore and build the economy of the future and integrate into the global political, economic and business community, Ukraine must already comply with the requirements of the «green economy», innovation, transparency and responsibility of business, and reduce the negative impact on the environment and society. It is determined that the defining concept of greening the economy is the transition to an energy-efficient, resource-saving, innovative and socially inclusive development model based on an optimal balance between natural physical, and human capital, and involves the use of innovations, changing the value creation cycle through the use of digital technologies.
