Please use this identifier to cite or link to this item:
https://dspace.udpu.edu.ua/handle/123456789/12511
Title: | MARKETING STRATEGIC MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTION |
Authors: | Ящук, Тетяна Анатоліївна |
Keywords: | management higher educational institutions marketing activity of a higher educational institution higher educational institution's marketing strategy |
Issue Date: | 15-Feb-2020 |
Publisher: | Wyższa Szkoła Biznesu i Przedsiębiorczości |
Citation: | Yashchuk T.A. Marketing strategic management of higher educational institution. Innovative Educational Technologies: European Experience and its Application in Training in Economics and Management: training. Poland: WSBiP, 2020. PP. 134-136. |
Abstract: | In a constantly changeable competitive environment, the issue of continuous improvement in the management of marketing activities is of particular importance. The use of marketing concepts in higher educational institutions indicates that there is a transition from traditional marketing to human factor-oriented marketing, new educational services are being developed to meet the individualized needs of customers, the interests of the university, and society. It is marketing that is the mechanism by which educational institutions respond to environmental influences, adapting their internal capabilities to the requirements of market entities, allows them to fully study the demand for educational services, assess the impact of various factors of the labor market on the results of their activities, develop and implement marketing education system functioning policy. |
URI: | https://dspace.udpu.edu.ua/handle/123456789/12511 |
Appears in Collections: | Інститут економіки та бізнес-освіти |
Files in This Item:
File | Description | Size | Format | |
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Польша, стажировка январь 2020_14 (1) (1).pdf | 589,44 kB | Adobe PDF | View/Open |
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