Please use this identifier to cite or link to this item:
https://dspace.udpu.edu.ua/handle/123456789/15504| Title: | Main aspects of use marketing on the «B2B» market |
| Authors: | Гарматюк, Олена Валентинівна Гуменюк, Алла Валеріївна |
| Keywords: | B2B sector B2B market promotion ndustrial enterprises В2B marketing system marketing tools |
| Issue Date: | Nov-2022 |
| Publisher: | Sergeieva&Co |
| Citation: | Humeniuk A., Garmatiuk O. Main aspects of use marketing on the «B2B» market Modern engineering and innovative technologies. 2022. Issue 23. Part 2. P. 47-51. |
| Series/Report no.: | Issue 23. Part 2. P; |
| Abstract: | Features of the «B2B»market «dictate» their conditions of use of marketing tools. Orientation to the client, technical complexity of the product, interdependence of the buyer and the seller - all this makes the use of marketing tools specific. The article defines that the B2B market is a special business environment, this situation is connected with the fact that the mechanism of decision making on the B2B market is considered rational. |
| Description: | https://www.moderntechno.de/index.php/meit/issue/view/meit23-02/meit23-02 |
| URI: | https://dspace.udpu.edu.ua/handle/123456789/15504 |
| ISSN: | 2567-5273 |
| Appears in Collections: | Інститут економіки та бізнес-освіти |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 112-196-PB-47-51.pdf | 496,56 kB | Adobe PDF | View/Open |
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